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Lead comes in
Agencies and affiliates POST to TrueConvert with your campaign and source keys.
TrueConvert
TrueConvert sits between your agencies and your CRM. It validates and blocks junk in real time — duplicates, bad phones, wrong geo — so you only buy leads that reach your pipeline.
Partners keep posting the same way. TrueConvert runs real-time lead validation — you only buy what passes.
Agencies and affiliates POST to TrueConvert with your campaign and source keys.
Duplicate lead detection, bad phones, geo rules, and your filters — before billing.
Accepted leads go to your CRM or dialer. Partners get a clear accept/reject response.
The value isn’t more volume — it’s the bad leads that never got billed.
Same real-time filter path — your fields, rules, and CRM mapping.
Block duplicate auto and home quotes, invalid phones, and out-of-state submissions before your CRM.
Reject wrong-zip roofing, HVAC, and solar leads so dialers only work scored, in-area contacts.
Validate case and patient intake leads in real time — fewer wasted buys from affiliate spam.
Filter lending and enrollment leads for dupes and geo before they clog your pipeline.
If agencies send you traffic and you pay per lead, TrueConvert is the middleware that decides what gets through — and what you never pay for.
Straight answers for ops and growth teams buying agency leads.
It sits between lead sellers and your CRM. Each lead is validated on submit — duplicates, phone quality, geo — then accepted or rejected before you are billed.
We check email and phone against live history and your seed lists. Duplicates are rejected before CRM delivery, so you don’t pay twice for the same contact.
Yes. Accepted leads enqueue to your CRM, webhooks, or dialers. Rejected leads never leave TrueConvert; partners get a clear reject.
Any CPL buyer: insurance, home services, solar, legal, healthcare, finance, education, and more. One filter path; your campaign rules.
No. They POST the same way with your campaign and source keys. TrueConvert returns accept/reject instantly so you only buy what passes.
A short walkthrough with your campaigns and CRM — then a pilot on live volume to measure CPL savings.